About Shubhaa Nourish
Life asks enough of you. Your food shouldn’t.
Shubhaa Nourish is an Indian food brand in early development, built around a simple ambition: make convenient, balanced everyday eating easier for busy professionals, working couples and families.
Our first idea
We are developing a savoury multigrain breakfast cereal / meal mix. The proposed recipe includes soy-based protein, roasted chana, ragi, oats, flaxseed, pumpkin seeds and selected plant ingredients. These are our starting ingredients, not a confirmed final formulation.
Thoughtful before available
Recipe, flavour, nutritional values, preparation method and shelf life still need validation. Food safety, compliant labelling, manufacturing costs and packaging must also be assessed before launch. We are not yet taking orders or pre-orders.
Food technologists, accredited laboratories, regulatory advisers and manufacturing partners will be needed to validate the product responsibly. We will share confirmed product details rather than unverified nutrition or health claims.
Starting close to home
Our initial focus is online direct-to-consumer sales in India, once the product and its unit economics are validated. Pack sizes, prices and a launch date have not yet been confirmed.
Everyday nourishment. A little less effort.